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Updated: May 17, 2021

Adventure IO and Vuori’s partnership will provide unprecedented opportunities for Vuori’s customer base to interact with VUORI collaborators in real life settings.

Vuori Collaborator Rob Machado - Image Courtesy of Todd Glaser

SAN DIEGO, CA, (April 2021) - Adventure IO (AIO) is taking customer engagement to the next level through a new partnership with Vuori, the premium performance clothing brand inspired by the California coastal lifestyle. AIO, the proprietary technology platform offering Adventure experiences led by professional athletes, brand ambassadors, and local experts, has partnered with Vuori to curate community-based Adventures hosted by Vuori’s Collaborators as well as exclusive Wellness Retreats, in partnership with Adventure IO’s hotel and travel advisor partners.

The initial Adventure IO and Vuori Wellness Retreat will take place from May 13-16, 2021, at the Pendry Hotel in San Diego, CA. It is open to 15 couples who will be split into two groups, to maximize one-on-one time with the Vuori collaborators.

“After a year like 2020, the term ‘wellness’ has never carried more weight than now,” said Adventure IO President Jeff McKee. “ The active lifestyle which Vuori has built its brand around is one that I think we’d all like to adopt in 2021 as we look to get back to a new normal - one that’s hopefully filled with less pajamas. Through this partnership we’re thrilled to help curate a series of unique activations that invites customers to live the brand lifestyle, WITH the brand and it’s collaborators.”

Nikki Sakelliou, VP of Marketing at Vuori Clothing added, “Vuori is thrilled to be partnering with Adventure IO, a company that closely aligns with our mission to share our Investment in Happiness through living extraordinary lives. We are excited to share this with customers through our partnership, Vuori collaborators and these curated wellness experiences.


About Vuori

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. Breaking down the boundaries of traditional activewear, we are a new perspective on performance apparel. Our mission is to create quality products for your pursuit of a happy life; empowering deeper connections with fitness, nature, creativity, and community. Guided by our values and the coastal California lifestyle, we’re simply happier on a healthy planet. That’s why our approach to sustainability is fivefold, focused on the materials we work with, reduction of waste, offsetting 100% of our carbon footprint, social responsibility and community leadership.

About Adventure IO

Adventure IO sits at the intersection of athlete-led experiences, digital media, and luxury consumers, offering best-in-class curation, technology, and content to luxury brands, hotels, and travel advisors. Adventure IO was founded by former professional athletes and technology entrepreneurs Billy and Jeff McKee with the mission of enabling ordinary people to partake in extraordinary experiences like those now available to Vuori and Pendry’s guests. For more information about Adventure IO, visit or follow @adventureio on social.


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