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Updated: May 12, 2021

Adventure IO and Salty Crew’s partnership will provide amazing opportunities for surfing, fishing and diving, with industry legends CJ and Damien Hobgood

(All images courtesy of James Tull/Salty Crew)

SAN DIEGO, CA, (May 2021) - Adventure IO (AIO) is taking customer engagement to the next level through a new partnership with Salty Crew, the Southern California-bred apparel brand and movement inspired by the sea. AIO, the proprietary technology platform offering Adventure experiences led by professional athletes, brand ambassadors, and local experts, has partnered with Salty Crew to curate one-of-a-kind Adventures hosted by Salty Crew team athletes, including surfing legends CJ and Damien Hobgood. AIO and Salty Crew will also be hosting exclusive Adventure experiences several times a year, in partnership with Adventure IO’s hotel and travel advisor partners.

The initial Adventure IO and Salty Crew exclusive Adventure - The Cabo Cape Classic - will take place from July 29th - August 1st, at the Chileno Bay Resort, part of the Auberge Collection, in Cabo San Lucas, Mexico. The itinerary includes two days of sport fishing and surfing with members of the Salty Crew team.

2001 World Champion CJ Hobgood

“Adventure IO was founded to allow ordinary people to experience the extraordinary Adventures top athletes and brand ambassadors enjoy on the regular,” said Jeff McKee, President of Adventure IO. “Partnering with Salty Crew whose Ambassadors are some of the best fishermen and surfers in the world, and who plan and go on some of the best trips you can imagine, perfectly fits that goal. We are incredibly excited to be partnering with their athletes, the company, and it’s aesthetic, and we know that our users are in for an awesome time whenever they book an Adventure with Salty Crew.”

CJ Hobgood, Marketing and Team Manager at Salty Crew added, “All of us at Salty Crew are always looking to explore more surfing and fishing adventures, and Adventure IO is the perfect platform to not only find these experiences, but see where they can go.”

To learn more about Salty Crew and the inaugural Cabo Cape Classic, click here.

2000 Rookie of the Year Damien Hobgood

Salty Crew in Alaska


About Salty Crew

Salty Crew is a movement. A movement back to the beach and the ocean. As our society runs a hundred miles an hour, Salty Crew is a reminder to slow things down and get back to a place where time stops. Cares and responsibilities are lost at sea. Our saltwater fishing guides are not only some of the best, but the most stoked and thrill-seeking Adventurers out there. Whether it's deep dropping for halibut, ling cod and king salmon in Alaska, hunting tailing redfish on the coast of Florida, sounding up marlin in Los Cabos or free casting to yellowtail and tuna off of Southern California, the Salty Crew knows where the fish are and when. You say surfing is the experience you're looking for? Look no farther. The Salty Crew surf team is lead by none other than CJ and brother Damien Hobgood, two legends in the sport who have combined for a World Championship, a Rookie of the Year, countless event titles and some of the most progressive surf video sections of all time. They are watermen with nothing to prove anymore, and still go out and prove it every day. We are a surfing, fishing, diving, sailing adventure apparel brand, with purpose-built product for surfing culture, for the risk taking, mistake making, the seafaring and the wax sharing, for the participation of those who choose to stay Salty. As we always say ... "Find Refuge in the Sea”.

About Adventure IO

Adventure IO sits at the intersection of athlete-led experiences, digital media, and luxury consumers, offering best-in-class curation, technology, and content to luxury brands, hotels, and travel advisors. Adventure IO was founded by former professional athletes and technology entrepreneurs Billy and Jeff McKee with the mission of enabling ordinary people to partake in extraordinary experiences like those now available to Vuori and Pendry’s guests. For more information about Adventure IO, visit or follow @adventureio on social.


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